The biggest issue with ads on youtube is the fact that they're trying to show how well they know you, what, you think that the fact that I like to watch final fantasy longplays means that I want to try your stupid clash royale clone? And the same goes for amazon, they think they've got it all sorted out don't they? I'm sure they're so happy with their little algorithms and spreadsheets, well guess what Mr. Corpo guy, people change, and so do their desires, and so do their interests. Do you really think you know what everybody needs? You can't analyse a person through statistics and hope they'll fall into your trap loop hole of guided consumerism. And the idea of product based identity would send us all down the same pit where we'd realize we're all dressing the same, doing the same drugs and watching the same content. Individuality is a lie that's been overpriced, we're all cattle wether we like it or not.